Call letters: WKZW-HD2 RADIO & W249AO

(97.7 The Groove)

Format: Urban Gold

Facility: 97.7 FM MHz FM Stereo and 94.3 HD2

Power: 250 watts on 97.7 at 1029 ft HAAT

Digital equivalent of 100,000 watts analog on 94.3 HD2

Hours of Operation: 24 hours

Market: Laurel-Hattiesburg, MS

(Forrest, Lamar, and Jones Counties)

Metro Population = 205,545

Listening Area: (97.7) Jones, Forrest, and Lamar counties, (HD2) add Smith, Jasper, Covington, Wayne, Perry and Stone.

Artists: Marvin Gaye, Temptations, Michael Jackson, Drifters, Gap Band, Stevie Wonder, Aretha Franklin, Earth Wind and Fire, Commodores, Bill Withers, Diana Ross, Four Tops, Chic, Isley Brothers, Prince, Parliament, Dorothy Moore, Natalie Cole, Sly and the Family Stone and more.

News: Local news and sports coverage.

Sports: Flagship radio station for Southern Miss baseball.

Weather: Continuous weather radar reports, forecasts and storm-alerts.

Goal: To keep the Pine Belt Groovin’

MEDIA KIT